STNR.TV Creator Handbook
STNR.TV Creator & Producer Handbook
A fair, transparent, community-built network for real creators.
Why STNR.TV Exists (Context Matters)
STNR.TV exists because the modern creator economy forces creators into an impossible position.
Creators are expected to:
- Publish constantly
- Self-fund production
- Navigate compliance alone
- Build audiences on unstable platforms
- Accept opaque monetization rules
- Trade ownership for exposure
STNR.TV was built as a second layer, not a replacement.
Social platforms are discovery tools. STNR.TV is where work graduates.
Here, content lives longer than an algorithm cycle. Growth is intentional. Ownership is respected. Community is infrastructure, not branding.
Our Operating Philosophy (How Decisions Are Actually Made)
STNR.TV does not operate on hype or promises. We operate on staged reality.
Four rules govern every decision:
- Fair pay requires real revenue
We have built the systems that enable payment. We are now seeking the industry’s support to compensate those who participate. - Transparency beats speed
We move more slowly so that creators understand why something is happening. - Infrastructure before polish
Libraries, pipelines, and systems come before aesthetics. - Creator protection over optics
Compliance, disclosures, and structure exist to protect creators first.
What STNR.TV Is Building (Beyond “a Network”)
STNR.TV is not just content. It is a connected production and distribution system.
The STNR.TV Stack
- STNR.TV (Roku / OTT): Public-facing distribution
- STNR.TV Portal: Creator operations hub
- STNRWRLD: Creator community and peer interaction space
- Publishing System: Submissions, review, approvals, scheduling
- Partner Lounge: Brand, sponsor, and advertiser interaction layer
- Creator Library (VOD): Revenue engine and leverage base
Creators interact with more than just a channel. They interact with a system.
Channels Are Creative Homes, Not Buckets
Channels exist to give content context, not to limit creators.
Current STNR.TV Channels
The Stoned Variety Hour
Flagship discovery engine. Segments, rotating creators, recurring contributors. Most creators pass through here.
STNR Originals
Internally developed or commissioned programming. Higher structure, higher expectations, higher support.
Independent Creator Shows
Creator-owned series licensed by STNR.TV. Your brand stays yours.
Hazy Shopping Network
Creator-led product storytelling, demonstrations, reviews, and sesh-friendly commerce content. This channel connects creators, brands, and audiences through authentic use cases and narrative-driven product discovery.
Herbal Sports Network
Cannabis-adjacent sports, games, leagues, competitions, and skill-based activities. Coverage includes organized leagues, creator challenges, tournaments, and sports culture built around cannabis-friendly participation.
ArtSesh
Hands-on creative sessions, workshops, live creation, guided art, and premium experiences. Includes the network’s only residual income model.
THC Theater
Curated public-domain films, classic cinema, vintage reels, forgotten gems, and cannabis-adjacent cultural history presented as theatrical programming.
HealTHCare
Education, wellness, harm reduction, lived experience, and informed discussion.
420 Comedy Factory
Stand-up, sketch, improv, character-driven comedy.
SeshSounds
Music sessions, performances, DJ sets, listening rooms.
Chronic Cuisine
Food, cooking, infusion culture, and culinary storytelling.
Consumption News Network
Consumption-focused news, current events, and cultural conversation. Not breaking news — contextual news.
Consumption-focused news, current events, and cultural conversation. Not breaking news — contextual news.
Creator Entry Points
Creators do not apply once and get locked into a box.
You enter where you are now and move as the network grows.
VOD Creator
VOD is not filler. It is infrastructure.
VOD content:
- Builds watch time
- Creates ad inventory
- Attracts DSPs and sponsors
- Funds future creator pay
During early phases:
- VOD may be unpaid
- No exclusivity
- No ownership transfer
VOD creators are first in line when paid opportunities open.
Independent Show Creators
Original, Unaired, Creator-owned shows licensed by STNR.TV.
- $200–$500 per episode (10–20 min)
- 12–24 month license
- 30–60 day exclusivity
- Full IP ownership retained
- $500–$1000 per episode (45–60 min)
- 12–24 month license
- 30–60 day exclusivity
- Full IP ownership retained
This is where creators stop being contributors and start being anchors.
ArtSesh & Premium Creators
Premium programming includes:
- Classes
- Workshops
- Guided creation
- Concert-style sessions
- Premium Series
Compensation:
- $750–$1,000 per piece (post-ad activation)
ArtSesh Residuals:
- 70/30 split on class kits
- 10% charity taken only from STNR Media’s share
How Content Actually Moves Through STNR.TV
- Submission via Publishing Portal
- Initial review (quality + compliance)
- Feedback or approval
- Library placement (VOD)
- Scheduling or promotion
- Performance tracking
- Upgrade opportunities
Nothing disappears into a void. Status is visible.
Scheduling, Rotation & Promotion
Content can:
- Live permanently in VOD
- Be rotated into blocks
- Be promoted into paid inventory
- Be featured seasonally
Performance matters, but so does consistency.
Money Flow (Plain Truth)
STNR.TV is currently:
- Self-funded
- Lean
- Revenue-building
Revenue comes from:
- Direct ad sales
- DSP inventory
- Sponsorships
Creators may sell their own sponsorships and keep 100% of the proceeds.
Ownership Is Never Negotiated Away
- You own your content
- STNR.TV licenses it
- Licenses expire or renew
- You can repost after exclusivity
We amplify. We do not acquire.
Compliance Exists to Protect You
Rules are here so creators do not get burned.
- No consumption in ads
- Clear disclosures
- No illegal sales
- No minors or unsafe behavior
When unsure, ask. We guide first.
Community Expectations
STNR.TV is collaborative, not competitive.
- Respect matters
- Communication matters
- Reliability matters
This is a shared build.
What’s Coming (So You Understand the Roadmap)
- Live channels (mid-2026)
- Expanded paid rotations
- More Originals
- Larger sponsor pools
- Higher creator pay
The foundation comes first.
Final Reality Check
STNR.TV is not easy money.
It is a long-term build where:
- Early creators benefit most
- Transparency replaces hype
- Ownership replaces exposure
If you are here early, you are helping write the rules.
Welcome to STNR.TV.
Types of Creators STNR.TV Is Looking For
1. VOD Creators (Video-On-Demand Contributors)
Creators with existing recorded content ready for licensing into our on-demand library.
Includes: tutorials, comedy, art videos, music, gaming, lifestyle, cannabis culture content, short films, reaction videos, education, and more.
2. Variety & Entertainment Creators
Creators who produce personality-driven, comedic, musical, or performance content for verticals like The Stoned Variety Hour, 420 Comedy Factory, SeshSounds, and THC Theater.
Includes: comedians, sketch creators, entertainers, performers, improvisers, hosts, and storytellers.
3. Educational & Informational Creators
Creators who teach, explain, or explore topics related to cannabis, wellness, cooking, culture, or creativity for verticals like healTHCare, Chronic Cuisine, and Culture & History.
Includes: educators, explainers, cannabis knowledge creators, food educators, wellness guides, historians, and compliance-safe plant science communicators.
4. Artists, Makers & Craft Creators
Creators producing visual or hands-on content for ArtSesh, DIY verticals, and creative showcases.
Includes: painters, sculptors, crafters, resin artists, digital artists, illustrators, glass artists, prop makers, costume artists, and other creative builders.
5. Filmmakers, Directors & Producers
Creators developing original episodic series, documentaries, shorts, or narrative content for THC Theater and other premium verticals.
Includes: filmmakers, cinematographers, editors, docu-creators, storytellers, and series producers.
6. Musicians, DJs & Audio Creators
Creators producing music-driven content for SeshSounds and performance verticals.
Includes: live performers, instrumentalists, DJs, producers, singer-songwriters, visual-music creators, and session-based performers.
7. Food, Cooking & Lifestyle Creators
Creators making culinary, home-life, culture, or lifestyle content for Chronic Cuisine and lifestyle verticals.
Includes: cooking creators, infusion educators (compliant), kitchen creators, home & wellness creators, stoner lifestyle personalities, and day-in-the-life creators.
8. Commentary, Gaming & Personality Creators
Creators who lead with personality, opinions, or reactions for pop culture and gaming verticals.
Includes: gaming creators, reaction channels, media commentators, review hosts, pop culture analysts, and general “on-camera personality” creators.
9. Culture, Documentary & Exploration Creators
Creators exploring real-world stories, cannabis culture, history, travel (where compliant), or niche communities.
Includes: documentarians, culture explorers, lifestyle interviewers, storytellers, and creators who highlight people, places, and experiences.
10. Live Event & Experience Creators
Creators producing real-time or event-based content for upcoming live channels and experiential verticals.
Includes: workshop hosts, class instructors, concert performers, panel moderators, and multi-creator event producers.
11. Animation & Motion Creators
Creators producing animated or motion-graphic content for comedy, education, entertainment, or storytelling inside multiple verticals.
Includes: animators, character creators, motion designers, explainer animators, psychedelic loop creators, and animated short-form storytellers.
OTT Content & Distribution FAQ
This page answers common questions about how content is evaluated, distributed, scheduled, and monetized on STNR.TV. It is intended for creators, producers, and partners considering participation in our OTT television ecosystem.
1. What is STNR.TV?
STNR.TV is an OTT (over‑the‑top) television network available on connected TV platforms. Unlike social media or algorithm‑driven video platforms, STNR.TV operates as a scheduled, catalog‑based television environment. Content is curated, programmed, and distributed with long‑form viewing, repeat engagement, and library value in mind.
2. How is OTT different from social media or YouTube?
OTT television prioritizes structure, consistency, and retention rather than short‑form virality. Success is measured by watch time, repeat viewing, catalog performance, and reliability of delivery. Follower counts, likes, and platform‑specific engagement metrics do not directly translate to OTT leverage or scheduling priority.
3. Do social media followers affect acceptance or leverage?
Social media presence may provide supplemental awareness but does not determine onboarding, placement, or partnership terms. STNR.TV evaluates creators based on content quality, long‑form readiness, production discipline, and alignment with broadcast standards—not follower counts or algorithm performance.
4. What types of content does STNR.TV accept?
STNR.TV focuses on broadcast‑ready, long‑form or serialized content, including but not limited to:
- Original series and episodic programming
- Comedy specials and stand‑up performances
- Documentaries and docu‑series
- Lifestyle, cooking, arts, and educational formats
- Event‑based or seasonal programming
All content must be capable of functioning within a scheduled television environment.
5. What does “broadcast‑ready” mean?
Broadcast‑ready content meets baseline standards for:
- Audio clarity and consistency
- Visual stability and framing
- Structured runtime (e.g., 22, 44, or 60 minutes, or approved episodic formats)
- Deliverable consistency and file integrity
- Clear format definition (episodes, specials, or events)
STNR.TV does not develop or heavily edit creator content during intake.
6. What is long‑form readiness?
Long‑form readiness refers to a creator’s ability to produce content that holds viewer attention beyond short clips. This includes pacing, narrative structure, segment flow, and sustained engagement across an episode or series.
7. How does scheduling work?
Programming is scheduled based on format fit, catalog needs, delivery timelines, and overall network balance. Scheduling decisions are made internally and are not influenced by external audience size or creator status.
8. Is content exclusive to STNR.TV?
Exclusivity varies by agreement. Some content may be licensed exclusively for a defined term, while other content may remain non‑exclusive. Ownership remains with the creator unless otherwise specified in a written agreement.
9. Who owns the content?
Creators retain ownership of their content. STNR.TV licenses distribution rights according to the terms outlined in individual agreements. Licensing does not transfer ownership.
10. How does monetization work?
Monetization is primarily ad‑supported. Revenue participation, flat‑rate licensing, or hybrid structures may apply depending on the program type. Specific payment terms are defined contractually and are not implied by platform participation alone.
11. Does STNR.TV guarantee views, revenue, or promotion?
No. As with all television distribution, performance varies. STNR.TV does not guarantee audience size, revenue thresholds, or promotional outcomes. Participation provides access to distribution, not guaranteed results.
12. What is expected of creators before a call or pitch?
Creators are expected to review publicly available information about STNR.TV, including network structure, content standards, and distribution model. A baseline understanding of OTT television is required before moving into calls or negotiations.
13. What happens after content is submitted?
Submissions undergo a review process focused on format fit, technical quality, and alignment with network standards. Review timelines vary. Submission does not guarantee acceptance or distribution.
14. Can content be removed or updated after publishing?
Requests for updates, corrections, or removal must follow network procedures and timelines. Published content may be archived or sunset based on performance, licensing terms, or network needs.
15. Why does STNR.TV emphasize structure and policy?
OTT television depends on consistency, reliability, and audience trust. Clear standards protect creators, viewers, and the long‑term health of the network while ensuring a professional broadcast environment.
16. What is the core philosophy of STNR.TV?
STNR.TV operates on a community‑over‑profit model while maintaining professional broadcast standards. We partner with creators who value sustainability, collaboration, and long‑term growth over short‑term algorithmic reach.
For additional questions, creators should consult official network documentation or submit inquiries through approved channels.
Pre‑Call Readiness Checklist
All creators requesting a discovery, pitch, or onboarding call with STNR.TV are expected to complete the following steps prior to scheduling. This checklist exists to ensure productive conversations and alignment with OTT television standards.
Required Before Scheduling a Call
Creators should be able to confirm yes to all of the following:
- I have reviewed the STNR.TV website and understand that this is an OTT television network, not a social media platform.
- I understand that social media follower counts do not translate into leverage, placement, or guaranteed outcomes on OTT.
- I understand the difference between short‑form, algorithm‑driven content and long‑form, scheduled television programming.
- I have at least one piece of content that is broadcast‑ready or clearly scoped to become broadcast‑ready.
- I understand that STNR.TV does not provide full content development, heavy editing, or creator management services during intake.
Content Readiness Confirmation
Before a call, creators should be prepared to discuss:
- The format of their content (series, special, episodic, event, etc.)
- Approximate runtimes and episode counts
- Production status (concept, in production, completed)
- Delivery timelines and ability to meet schedules
- Whether the content is exclusive, non‑exclusive, or undecided
Audience & Promotion Expectations
Creators should understand that:
- STNR.TV does not guarantee views, revenue, or promotional placement
- Audience growth on OTT is typically gradual and catalog‑driven
- Off‑platform promotion is encouraged but not required
- Long‑term reliability and retention matter more than initial reach
Alignment & Fit
STNR.TV prioritizes creators who:
- Respect publishing structure and network policies
- Value community over short‑term profit or virality
- Communicate clearly and professionally
- Are prepared to collaborate within a broadcast ecosystem
If these expectations are not aligned, it may not be the right time for a call.
Final Note
Discovery calls are not exploratory education sessions. They are intended for creators who have reviewed available materials and are prepared to discuss specific content, timelines, and alignment. STNR.TV reserves the right to pause or decline calls when baseline preparation has not been met.